Library Advocacy
Washington State Library Marketing Initiative
I was contacted by the Washington State Library to be a model in a poster for their statewide library marketing initiative. I readily consented, since I have always harbored secret delusions of grandeur about being a model or an actor. I posed as "David", a college senior in engineering. This was my first modeling experience, and the photographer told me I was a natural, but I suspect he was just trying to get me to relax. There are now hundreds of thousands of copies of my smirking visage tacked to bulletin boards and piled on desks in libraries all over Washington state. The marketing toolkit, complete with posters, bookmarks, and web graphics, is also available online at: http://www.secstate.wa.gov/library/libraries/projects/marketing/toolkit/. Homegrown library advocacy postersLibraries are far more than just books — they are the heart of democracy and the souls of our communities. I created these posters out of a desire to make this simple, direct, and stern message the core of a library marketing campaign. Rather than promoting literacy in order to encourage patronage of libraries, these posters present libraries as sanctuaries of intellectual freedom and cultural memory and librarians as expert searchers and defenders of free speech. They are designed to be printed in black and white and or photocopied several times over without degrading the image in order to enable mass distribution at low cost (except for toner, of course).
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