Aaron Louie

Graphic Designer & Brand Manager
Specializing in corporate design and large-scale brand management where strategy leads the aesthetic.

Murj, 2021-PRESENT

Led the design of cross-channel product communications (email, web, in-app education and updates, and sales enablement), ensuring consistency across platforms and improving user engagement.
Built scalable design systems, frameworks, and documentation for customer education, reducing pre-launch training time by 60%+ and lowering support volume through self-service resources.
Partnered cross-functionally with Product, Engineering, Sales, Customer Success, and Retention teams to translate complex workflows into clear, accessible visuals aligned with user needs.
Pioneered new approaches to visual storytelling, incorporating motion design, data insights, and accessibility best

Visit California // 2017-2020

Collaborated with six departments to unify messaging and ensure brand voice consistency across international tourism campaigns, digital experiences, and large-scale events.
Designed 100+ assets annually across email, web, digital campaigns, print, and environmental graphics, strengthening brand recognition across global markets.
Managed and maintained a digital asset library of 170,000+ items, creating efficient workflows and

Volunteer experience

Capitol Creative Alliance // 2023-2025

Collaborate with the Board of Directors to devise a strategic marketing plan aimed at achieving annual objectives.
Spearheading the development of innovative market and outreach strategies to promote programs, events, and DEIA initiatives while fostering member engagement.

Capitol Creative Alliance, Ascenders Academy // 2023-2024

Led a formal 6-month mentorship for a graduating designer, establishing a project roadmap from initial kickoff to final career placement.
Facilitated mock interviews and portfolio critiques with regional design leaders, translating executive feedback into actionable design improvements.
Successfully prepared the candidate for the local job market, leading to a design firm hire immediately following graduation.

City of Sacramento, Art in Public Spaces // 2025

Evaluate 80+ applicants and collaborating with diverse stakeholders to select a compelling visual representation, showcasing a keen eye for design and community engagement.