Kings Experience Pass
SACRAMENTO KINGS
Objective
TWO COMMEMORATIVE EXPERIENCE BADGES THAT FOLLOW EXISTING BRAND GUIDELINES– SERVING AS BOTH KEEPSAKES AND CREDENTIALS.
Recognition
1ST PLACE, CALIFORNIA STATE FAIR SHOWCASE
An unforgettable night
For two seasons, the Sacramento Kings invited young fans onto the court for a rare opportunity: rebound for players during warm-ups and be honored at center court. I created the Exclusive Experience and Ball Kid passes to capture the excitement of that moment and give each participant something they’d treasure long after the final buzzer.
The passes needed to work on two levels—first, as a functional credential that arena staff could identify instantly, and second, as a keepsake worthy of commemorating Sleep Train Arena’s final chapter. The design highlights iconic moments, fan culture, and the legacy of “the loudest fans in the NBA.”
Distributed during the 2015–16 and 2016–17 seasons, these badges transformed a backstage experience into a lasting memory.
