Partnership Opportunity Planner
VISIT CALIFORNIA
Objective
A COMPLETE REDESIGN OF A 4.5″x11″ 16-PANEL MAP FOLD, WHICH WAS BULKY, DIFFICULT TO READ, AND HARD TO FOLD BACK, MAKING NAVIGATION AND USABILITY FRUSTRATING.
Optimized for readability
The redesigned FY20/21 Visit California partner guide improves usability with a streamlined 20-page booklet. A 4-panel accordion fold spread highlights a 3-year calendar and key travel trade events, improving clarity, accessibility, and engagement.
Despite reducing the format from 32 panels to 20 pages, the new layout presents information more efficiently, allowing for greater detail and readability.
The redesigned Travel Trade Activities section improves organization by grouping events by country rather than a traditional calendar grid. Color-coded bars indicate activity types, making it easier to scan and interpret key details.
