Sacramento Kings Experience Pass
SACRAMENTO KINGS
Objective
TWO COMMEMORATIVE EXPERIENCE BADGES THAT FOLLOW EXISTING BRAND GUIDELINES– SERVING AS BOTH KEEPSAKES AND CREDENTIALS.
Recognition
1ST PLACE, CALIFORNIA STATE FAIR SHOWCASE
An unforgettable night
The Problem: The Sacramento Kings were looking to create a commemorative credential for a unique, game day experience; inviting young fans onto the court to rebound for players during warm-ups and be honored at center court before the game.
The Objective: To design a dual-purpose asset: a high-visibility credential for arena security and a premium keepsake for fans. The design needed to be instantly recognizable in a crowded tunnel while aesthetically celebrating the franchise’s legacy and the “loudest fans in the NBA.”
The Outcome: The resulting Exclusive Experience and Ball Kid passes were designed to encapsulate the energy of the hardwood. By highlighting iconic franchise moments and fan culture, I created a visual narrative that felt both “of the moment” and timeless. The design prioritized bold, functional identification without sacrificing the aesthetic appeal of a collectible.
