Social media motion graphics

The Problem: After a year of focusing on still images and GIFs, we found that videos consistently outperformed static content in both organic reach and engagement. We also discovered that our audience responded more strongly to data-driven content and engaged more with animated feature breakdowns when compared to static UI images.

The Execution:  With this insight, Murj implemented a strategy to incorporate at least three videos per month, aiming to boost key metrics. Motion graphics focused on key success metrics and visual metaphors of clinic optimization.

The Result: These animations not only improved understanding of our product but also helped tell a story that was difficult to communicate through still images. By designing with performance in mind, Murj significantly expanded our social reach—driving a nearly 150% increase in followers, alongside higher click-through rates and increased likes.